Learning Portfolio 3 – Q1 Summary Part 3

Psychology is extremely vital and necessary in design. The idea is that “If we know hows and whys of human psychology in design, we can design better, and complete our jobs as designers” (Goel, n.d.)

Knowing how people react to visual elements allows us as designers to craft an effect design (Johnson, 2012). It is important to understand who you are designing for and why, which will allow you to provide a more tailored design to your client.

It is essential to study the functions of the human brain, because at the end of the day they are your target audience and you need to know what they find visually appealing and why, does it ignite certain emotions or memories, are they positive or negative? All these are questions that need to be addressed initially in the design process.

References

Goel, N. (n.d.). Using human psychology in design—Why do we work? Retrieved May 10, 2013, from Symmetry Code: http://symmetrycode.com/exploiting-human-psychology-in-design-why-we-work-design-theory/

Johnson, R. (2012, August 2). 10 Psychological Principles to Design With. Retrieved May 10, 2013, from 3.7 Designs: http://3.7designs.co/blog/2012/08/10-psychological-principles-to-design-with/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s