Learning Portfolio 4 – Q2 Examples

Presumed Credibility
We believe that the information is credible because of the assumptions we hold

Example: http://www.wwf.org.au/

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The WWF Website (Formally known as World Wildlife Fund, now known as World Wide Fund for Nature) is a website that we know is credible and that we can trust. It is an internationally recognised name and is evident across nearly all countries over the world. Although WWF is a not-for-profit organisation, it’s website is extremely well laid out and is updated on a regular basis. Because it is an organisation and it’s domain name has an “org” we know that they are an organisation and that they are credible by looking just at their home page.

Reputed Credibility
We believe that the information is credible because we have been referred to visit the website by a third party

Example: http://www.vincent.wa.gov.au/Home

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I was referred to the City of Vincent website by our landlord at our Office in Perth to find out when our recycling bin days were. Because the landlord referred me to this website, I knew that it would have to be credible, and by looking at the domain that it is a “gov” website, you would automatically assume it is credible if it has some government nature to it.

Surface Credibility
We believe the information is credible as soon as we open the web page

Example: http://www.ikea.com/aa/en/

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IKEA is an organisation that everyone recognises and trusts. Their website is clean, simple and very professional. It is easy to navigate around, it has a search option on each page, the information is effectively chunked amongst the website allowing the website to flow cohesively and offer a professional and slick vibe about it. Because IKEA is a known and trusted branded, and their website is constantly monitored and updated, it allows us to trust that the information provided is credible.

Earned Credibility
We believe the information is credible because we have visited the site before

Example: http://www.ecu.edu.au/

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The ECU website is a good example of earned credibility. Because as an ECU Student, you visit the ECU website quite frequently you have become accustom to the site navigation and you are familiar with the site content and know that what you search for and find on the site will be credible.

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