Item 1 – Nespresso Coffee Machine
There are hundreds of different brands and models of coffee machines in the market, but the Nespresso has to be the leading model from De’Longhi Manufacturers.
The reason why consumers will always pick a model like Nespresso, is because it looks good – in certain models, you can choose the colour, which would appeal to those consumers who pride their lifestyles on looks and appearances. Consumers will accept the fact that a Nespresso Coffee machine will set them back more than a no-name coffee machine would, because a) they are paying for the brand and b) they are more attracted to the Nespresso because it is more aesthetically pleasing and renders a positive response in their brain. (Towers, 2010)
Item 2 – GHD Hair Straightener
These have been hot on the market for years now, because they pride themselves on the fact that a straightener can not only straighten your hair, but also curl it and they emphasis the materials that the straightener is made of – making the consumer believe that it is a superior brand.
GHD’s can retail from anyway from $300 up, compared to no name hair straighteners that you can purchase for $70. Consumers are attracted to the aesthetically pleasing design of the GHD because it is black, it is slim, easy to carry around, and of course has the all important “GHD” labelled on there. Consumers are paying for the brand name, but at the same time they will opt for a design of a hair straightener that is compact, not bulky, and pretty rather than a large, heavy bulky item that is less aesthetically pleasing.
Item 3- Gillette Razor
There are hundreds of different brands of razors in supermarkets and pharmacies, but Gillette Razors are quite popular mainly because of their aesthetic appearance. Consumers will be more drawn towards Gillette Razors because they are feminine, they are made with pastel colours, they have disposable razor heads which allows them to last longer, and they are overall more aesthetically pleasing to the consumers eye opposed to majority of the other razors.
Towers, A. (2010, March 30). Aesthetic Usability Effect. Retrieved April 26, 2013, from Usability Friction: http://usabilityfriction.com/2010/03/30/aesthetic-usability-effect/